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Selected projects

Strategy, Brand Communication

Media and Streaming​​

Develop strategic initiatives for sustainability-focused organisation in the streaming industry to drive member engagement and organizational performance. Lead brand strategy and communication initiatives.

independent consultant / ongoing

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Research

Cross industry​​

Analysed sustainability reports of Fortune 100 companies, accessing the level of their circularity commitment​, and contributed to the development of the USA Circularity Index

independent consultant  â€‹â€‹

​

Innovation Opportunities Mapping

Security Tech​​

Identified new venture opportunities in sustainability field for a security tech company through market research and trend analysis. Mapped potential growth areas aligned with company's goals and market expertise.

independent consultant â€‹â€‹â€‹

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Strategy, Brand Communication

Fashion​

Developed a mid-term sustainability strategy for a Berlin-based running apparel brand and a framework to communicate sustainability initiatives to the clients.

independent consultant

​

Future Vision, Strategy, Workshop

Packaging​

Delivered a circular vision workshop for a leading German packaging company, to align their future product offerings with EMEA sustainability regulations and evolving consumer expectations.

part of Indeed Innovation 

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Research

Furniture Industry

Led research and development of a Circular Strategy Report in the furniture industry, analysing key opportunities for circular business models and developing strategic framework to guide industry transformation.

part of Indeed Innovation 

 

Workshop, Mentorship

Impact Entrepreneurship

Mentor impact startups across 4+ accelerator programs on business model development. Provide workshops and guidance to help early-stage ventures refine their market approach and value proposition.

independent consultant / ongoing

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Research, Guidelines Development

Impact Entrepreneurship

Secured competitive funding to develop a strategic research project on sustainable business model innovation within European impact startup ecosystem. Developed a business guide for fostering sustainable consumer behaviour.

self-initiated project, German Chancellor Fellowship

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Research, Service Design, Concept Development

Banking

Designed the future of bank offices by developing innovative customer experience concepts that set new industry standards. Balanced digital transformation with meaningful in-person interactions.

part of Tsentsiper Agency​

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Strategic Workshop

Retail

Led sustainability workshop for Pernod Ricard to implement global sustainable retail guidelines locally. Focused on integrating sustainable design principles, optimising supply chain, and aligning stakeholder expectations.

independent consultant

​

Strategy

Hospitality

Developed a sustainability strategy for a co-working space that enhanced their brand image and increased member engagement. Created initiatives that differentiated their offering in a competitive market.

independent consultant​​​

© 2025 By Veronika Marfina.

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