Veronika Marfina
Business Innovation & Brand Strategies
Sustainability & Circular Economy
Selected projects
Brand & Communication | Streaming
Brand foundation and strategic initiatives for Greening of Streaming
Lead brand and communication strategy, and develop strategic business initiatives for a global sustainability streaming organisation, driving member engagement and organisational performance.
​independent consultant / ongoing
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Research | Cross industry​​
Benchmarking corporate circularity commitments across US's largest companies
Conducted analysis of sustainability reports from Fortune 100 companies to evaluate their circular economy commitments for developing the USA Circularity Index.
independent consultant ​​
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Opportunities Mapping | Security Tech​​
Sustainable venture opportunities for a German security tech company
Conducted market and trend research to identify 15+ new venture opportunities for a security tech company expanding into sustainability. Mapped growth areas that aligned with their market expertise and strategic goals.
independent consultant ​​​
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Sustainability Communication | Fashion
Sustainability communication strategy for Optimistic Runners
Developed a mid-term sustainability strategy and communication framework for a Berlin-based running apparel brand, helping them articulate their environmental initiatives in a way that aligns with their brand values.
independent consultant
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Future Product Vision | Packaging​
Circular vision workshop for a German packaging company
Developed and facilitated strategic workshop to align product development with EMEA sustainability regulations and consumer expectations. Helped leadership team develop a future for circular packaging innovation.
part of Indeed Innovation
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Research | Furniture
Circular business strategy for the furniture sector
Led EU-funded research on circular economy opportunities in furniture sector. Analysed business model shifts, design principles, and developed circular maturity indicators to evaluate business transformation readiness.
part of Indeed Innovation
Mentorship | Impact Entrepreneurship
Mentoring impact startups across EU accelerators
Support early-stage sustainability ventures through accelerator programs (Social Impact Award, Blue Bio Value, Village Capital, Women in Tech). Help founders refine their value propositions and build strong brand foundation.
independent consultant / ongoing
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Research | Impact Entrepreneurship
Business framework for fostering sustainable consumer behavior
Secured competitive funding to do a research on business innovation for sustainable lifestyles. Analysed 30+ impact startups and developed a business guide covering business model, design and communication strategies.
German Chancellor Fellowship
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Service Design | Banking
Future bank office concept development
Designed customer and employee experience concepts for the future of physical bank branches. Balanced digital with in-person interactions, creating new standards for how banks can remain relevant in digital era.
part of Tsentsiper Agency​
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Strategic Workshop | Retail
Sustainable retail implementation workshop for Pernod Ricard
Led workshop to help Pernod Ricard to implement global sustainable retail guidelines in the Russian market. Focused on integrating sustainable design principles, managing supply chain and stakeholder constraints.
independent consultant
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Sustainability Strategy | Hospitality
Sustainability strategy for a co-working space
Developed sustainability strategy that enhanced brand positioning and increased member engagement for a premium co-working space. Created initiatives that differentiated their offering in a competitive market.
independent consultant​​​