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Veronika Marfina
Business Innovation & Brand Strategies
Sustainability & Circular Economy
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The 'sustainability' communication problem: when a word loses its meaning
Sustainability has become one of the most used and least understood words in business. Here's why vague language undermines your impact, and how to communicate more clearly.
4 min read


Why sustainability initiatives fail (and it's rarely an attitude problem)
Most sustainability programmes blame low engagement on attitude. The real problem is usually poor system design. A case study in how better design transforms sustainability behaviour.
4 min read


Why design decisions make or break your sustainability strategy
80% of a product's environmental impact is determined at the design stage. Here's what that means for founders and business leaders, and five design principles worth building into your process from the start.
4 min read
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